Transform Your Customer Experience into a Guest Experience
With HQ+ from the Team Behind Union Square Hospitality Group
Unlock the proven behaviors behind one of the world's most iconic hospitality brands—now available to your teams.
Empower your managers, elevate every guest interaction, and build a culture of excellence—at scale.
WHY HQ+ WORKS
Hospitality is More Than a Skill. It’s a Strategy.
HQ+ is a digital learning platform that gives your team the mindset and tools to lead with empathy, deliver excellence, and grow your business.
You’ll access resources that help your team:
Build confidence and trust from day one
Create consistent,
high-impact service moments
Develop resilient,
people-first managers
Drive loyalty—even in tough environments
Trusted by Industry Leaders
IS HQ+ RIGHT FOR YOU?
You care about people. You want guests to feel something. But somewhere between intention and execution, something’s off. Let’s fix that—together.
Your team doesn’t need another LMS. They need a mindset shift.
X
X
Your customer-facing staff defines your reputation, yet culture training rarely reaches them.
You’re running on fumes. So is your team.
X
Customers are interacting with your brand, but not connecting with it.
X
WHAT YOU’LL GET WITH HQ+?
✔️ On-demand modules led by USHG leaders and guest experts from industry leaders
✔️ Bite-sized content designed for all levels of your organization
✔️ Hiring frameworks, leadership tracks, and discussion guides
✔️ Clear dashboards and team tracking
✔️ A content library that’s engaging, actionable, and ever-growing
SEE HQ+ IN ACTION
WHO IT’S FOR
WHY USHG
40+ Years of Hospitality Leadership
HQ+ is developed by Union Square Hospitality Group—founded by Danny Meyer, the restaurateur behind Union Square Café, Gramercy Tavern, The Modern, Maialino, and Shake Shack—and the team behind some of the most awarded and admired restaurants in the world.
You’ll access resources that help your team:
● Build confidence and trust from day one
● Create consistent, high-impact service moments
● Develop resilient, people-first managers
● Drive loyalty—even in tough environments
PRICING
Individual
$15/ month
For independent learners interested in
learning more about the power of hospitality
✔️ Multimedia learning content
✔️ Personalized learning recommendations
✔️Engagement and skills badging
Enterprise
Contact Us
For large organizations aiming to apply
“hospitality as a way of doing business”
across multiple functions
✔️ Learning recommendations for individuals, teams, and organizations
✔️ Engagement and skills badging
✔️ Full suite of engagement and performance reporting
✔️ Dedicated HQ+ support
✔️ Team admin management
Team
$18/ user/ month
For small to mid-sized organizations seeking to infuse hospitality principles into their culture
✔️ Multimedia learning content
✔️ Learning recommendations for individuals and teams
✔️ Engagement and skills badging
✔️ Select engagement and pe
rformance reporting
✔️ Team admin management
Get Started.
Get Started.
FAQs
-
Yes—if you interact with customers, this platform is built for you. Whether you're in hospitality, healthcare, retail, or finance, HQ+ helps your team show up better, lead better, and deliver more meaningful experiences.
-
When you join HQ+, you unlock a comprehensive learning platform built on 40+ years of hospitality leadership from Danny Meyer and Union Square Hospitality Group—the team behind some of the most acclaimed restaurants in the world.
Inside, you’ll find:
● A complete curriculum of on-demand video lessons led by USHG leaders, designed to teach empathy, service excellence, and leadership skills that build lasting culture.
● Practical tools like hiring frameworks, daily rituals, and team-building exercises you can put into action immediately.
● Progress tracking dashboards so managers can easily monitor team engagement and development.
● Regularly updated content to keep training fresh and aligned with evolving service standards.
● HQ+ is fully self-paced and mobile-friendly, so your team can learn anytime, anywhere—whether on the floor, during downtime, or remotely.
Plus, you gain access to a community of like-minded professionals and ongoing support resources to help embed hospitality as a core part of your company culture.
In short, HQ+ delivers decades of proven hospitality wisdom and practical tools to transform every customer interaction into a meaningful guest experience.
-
It’s natural to wonder if this only works because of Danny Meyer’s unique approach. The truth is, HQ+ pulls from decades of hospitality experience and proven leadership practices that have been adapted and tested by many different organizations across industries. It’s not magic—it’s practical, repeatable methods that, when genuinely applied, help teams thrive. If you’re open to trying something new with commitment, this system can work for you too.
-
We always say it’s better to start early than late. The earlier we all practice these habits and build strong systems, the better the results will be. HQ+ was created for teams and leaders who want to grow — no matter the size or stage of the business. Even if your team is small or just getting started, this is exactly when the training can have the biggest impact. Instead of comparing yourself to others, we encourage you to lean on the experience of others as motivation and support on your own path.
Your team might be small, but your vision is huge — and we’re here to help you make it happen.
-
We get it—there are plenty of training programs out there that focus on tasks and checklists. But HQ+ is different. It’s not just about teaching technical skills; it’s about cultivating the culture and mindset that help your team consistently deliver exceptional experiences.
This isn’t another generic platform. It’s a culture tool designed to help your team show up every day with care, confidence, and consistency—no matter your industry. If you’re ready to move beyond surface-level training and create meaningful connections with your customers or clients, HQ+ will be a game changer.
