Transform Your Customer Experience into a Guest Experience

With HQ+ from the Team Behind Union Square Hospitality Group

Unlock the proven behaviors behind one of the world's most iconic hospitality brands—now available to your teams.

Empower your managers, elevate every guest interaction, and build a culture of excellence—at scale.

Why HQ+ Works

Hospitality is More Than a Skill. It’s a Strategy.

HQ+ is a digital learning platform that gives your team the mindset and tools to lead with empathy, deliver excellence, and grow your business.

You’ll access resources that help your team:

● Build confidence and trust from day one

● Create consistent, high-impact service moments

● Develop resilient, people-first managers

● Drive loyalty—even in tough environments

Trusted by Industry Leaders

  • “The HQ+ content has completely changed how we do business. Even our most junior staff now understands the culture that makes us successful.”

    — Director of Operations, Dallas Country Club

  • “I’ve been binge-watching the training. I implemented the hiring strategies immediately—priceless.”

    — Director of Hospitality, Global Catering Company

  • “It’s a tremendous resource I return to again and again. My go-to for a refresh.”

    — HQ+ Learner, SevenRooms

  • “It all begins with an idea. Maybe you want to launch a business.”

    Keith Finley

Is HQ+ right for you?

You care about people. You want guests to feel something. But somewhere between intention and execution, something’s off.

Let’s fix that—together.

Your team doesn’t need another LMS. They need a mindset shift.

Your customer-facing staff defines your reputation, yet culture training rarely reaches them.

You’re running on fumes. So is your team.

Customers are interacting with your brand, but not connecting with it.