“With his signature warmth and wisdom, Danny Meyer reveals how to build cultures that bring out the best in people. His stories and lessons are as memorable as the flavors in his restaurants. I’ve been waiting two decades for this book, and it was worth it.”
Adam Grant Author of Hidden Potential, Think Again, and Vibe
“We all know Danny Meyer is the master of hospitality, but in this stunning book—part memoir, part manifesto—we learn how he became a great and humane leader as well. I am so inspired!”
Ina Garten Author of Be Ready When the Luck Happens
What Could Possibly Go Right?
Essential lessons in leadership, culture and practical optimism
In What Could Possibly Go Right?, restaurateur, entrepreneur, and New York Times bestselling author Danny Meyer draws on more than four decades of entrepreneurship—sharing the successes, setbacks, failures, and reinventions that came with them. At its heart is a question that has shaped the second half of his career: How can growth strengthen your culture, rather than diminish it?
Through candid stories and hard-won lessons, Danny makes the case for practical optimism—not a belief that everything will go right, but an intentional mindset rooted in curiosity, resilience, and the conviction that setbacks can create possibilities you couldn’t have seen before.
Part memoir, part leadership playbook, What Could Possibly Go Right? translates those experiences into tools for building teams, navigating change, making difficult decisions, and creating cultures that evolve without losing what makes them special. A deeply human approach to growth and leadership, and an essential guide for founders, leaders, and creators across any industry.
Available Now for Pre-Order
What Could Possibly Go Right?
BOOK TOUR—FALL 2026
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Danny Meyer
Danny Meyer is the New York Times bestselling author of Setting the Table, a book on his leadership philosophy of Enlightened Hospitality; the founder of Shake Shack, which he began as a hot-dog cart in Madison Square Park; and the founder of Union Square Hospitality Group (USHG), which has created some of New York’s most beloved and acclaimed restaurants, including Union Square Cafe, Gramercy Tavern, The Modern, Maialino, Daily Provisions, Tabla and more.
Beyond its restaurants, USHG brings its approach to hospitality across industries through its consulting business, Hospitality Quotient, and investment arm, Enlightened Hospitality Investments (EHI). He has been named a TIME 100 Most Influential Person and won the 2017 Julia Child Award; USHG has won an unprecedented twenty-eight James Beard Awards. Danny and his wife, Audrey, live in New York City and have four children.
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