Welcome to
Hospitality Quotient!
Build a People-First Culture That Performs. from the Team Behind Union Square Hospitality Group
We help organizations strengthen leadership, elevate service, and embed hospitality as a lasting competitive advantage — through bookable workshops, bespoke advisory programs, and custom engagements.
What Is HQ?
HQ brings the principles behind Union Square Hospitality Group’s enduring success to organizations beyond our restaurants.
Grounded in Enlightened Hospitality, HQ equips leaders and teams with the behaviors, frameworks, and decision-making skills needed to create exceptional experiences — for employees, customers, and communities alike.
HQ is delivered through hands-on workshops, advisory programs, and speakers, depending on your goals.
Who HQ Is For
For leaders who believe people are their greatest asset
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For teams tired of transactional service and ready for something deeper
For any business that knows consistent service builds lasting loyalty
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For organizations that want to turn culture into a competitive edge
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OUR SERVICES
FOR INDIVIDUALS
In-Person Workshops
Join our interactive workshops in New York City and explore the transformative power of hospitality.
These immersive, facilitator-led sessions go beyond traditional classes — combining hands-on learning, exceptional dining experiences, and meaningful connections with peers. Each workshop is designed for individuals who want to lead with intention, empathy, and impact.
For BusinesseS
Workshops & Events
Whether you’re planning a company off-site, leadership retreat, or strategy session, HQ designs private workshops tailored to your organization.
Hosted in NYC or at your preferred location, these custom experiences bring teams together through shared learning, conversation, and hospitality-driven perspective. Each engagement is built around your goals — from alignment and culture to leadership and service excellence.
For BusinesseS
Advisory Programs
Infusing hospitality into your business isn’t one-size-fits-all. HQ advisory programs are designed specifically for your organization.
Each engagement begins with an exploratory session to identify your key touchpoints, challenges, and opportunities. From there, we develop a tailored strategic program to integrate hospitality meaningfully across your operations — turning values into daily behaviors.
SPEAKERS
Bring hospitality thinking to your next event.
HQ’s world-class speakers draw from decades of experience across hospitality, leadership, and organizational culture. Our team delivers thoughtful, practical insight for keynotes, panels, and company gatherings — grounded in real operating experience, not theory.
Available for:
Keynote addresses
Panels and moderated conversations
Leadership summits and company events
Inside HQ
Conversations on hospitality, leadership, and culture
UPCOMING WOEKSHOPS
UPCOMING WOEKSHOPS
Jan 26 2026 — Jan 27 2026
New York
Food & Beverage Workshop
Elevate Hospitality, Ignite Excellence
Join us for Elevate Hospitality, Ignite Excellence, a transformative, behind-the-scenes look at USHG’s renowned best practices and operational philosophy. From the nuanced elements that define exceptional hospitality to creating actionable strategies for success, participants will leave with a comprehensive toolkit to reimagine and enhance independent restaurant-inspired practices.
Feb 16 2026 — Feb 17 2026
New York
Hospitality Quotient’s flagship Workshop
Hospitality as a Way of Doing Business & Hiring for Hospitality
Join us for Hospitality Quotient’s flagship learning experience, where you’ll become immersed in the Union Square Hospitality Group culture, learn how to foster loyalty among all stakeholders by putting employees first, and build hospitality into your hiring practices. Participants will leave with a strong understanding on how to implement hospitality as a business strategy in his/her organization as well as how to hire the individuals that help bring that culture of hospitality to life.
USHG
40+ Years of Hospitality Leadership
HQ is developed by Union Square Hospitality Group—founded by Danny Meyer, the restaurateur behind Union Square Café, Gramercy Tavern, The Modern, Maialino, and Shake Shack—and the team behind some of the most awarded and admired restaurants in the world.
Get Started.
Get Started.
FAQs
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Yes—if you interact with customers, this platform is built for you. Whether you're in hospitality, healthcare, retail, or finance, HQ+ helps your team show up better, lead better, and deliver more meaningful experiences.
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When you join HQ+, you unlock a comprehensive learning platform built on 40+ years of hospitality leadership from Danny Meyer and Union Square Hospitality Group—the team behind some of the most acclaimed restaurants in the world.
Inside, you’ll find:
● A complete curriculum of on-demand video lessons led by USHG leaders, designed to teach empathy, service excellence, and leadership skills that build lasting culture.
● Practical tools like hiring frameworks, daily rituals, and team-building exercises you can put into action immediately.
● Progress tracking dashboards so managers can easily monitor team engagement and development.
● Regularly updated content to keep training fresh and aligned with evolving service standards.
● HQ+ is fully self-paced and mobile-friendly, so your team can learn anytime, anywhere—whether on the floor, during downtime, or remotely.
Plus, you gain access to a community of like-minded professionals and ongoing support resources to help embed hospitality as a core part of your company culture.
In short, HQ+ delivers decades of proven hospitality wisdom and practical tools to transform every customer interaction into a meaningful guest experience.
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It’s natural to wonder if this only works because of Danny Meyer’s unique approach. The truth is, HQ+ pulls from decades of hospitality experience and proven leadership practices that have been adapted and tested by many different organizations across industries. It’s not magic—it’s practical, repeatable methods that, when genuinely applied, help teams thrive. If you’re open to trying something new with commitment, this system can work for you too.
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We always say it’s better to start early than late. The earlier we all practice these habits and build strong systems, the better the results will be. HQ+ was created for teams and leaders who want to grow — no matter the size or stage of the business. Even if your team is small or just getting started, this is exactly when the training can have the biggest impact. Instead of comparing yourself to others, we encourage you to lean on the experience of others as motivation and support on your own path.
Your team might be small, but your vision is huge — and we’re here to help you make it happen.
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We get it—there are plenty of training programs out there that focus on tasks and checklists. But HQ+ is different. It’s not just about teaching technical skills; it’s about cultivating the culture and mindset that help your team consistently deliver exceptional experiences.
This isn’t another generic platform. It’s a culture tool designed to help your team show up every day with care, confidence, and consistency—no matter your industry. If you’re ready to move beyond surface-level training and create meaningful connections with your customers or clients, HQ+ will be a game changer.
