Welcome to
Hospitality Quotient!
A hospitality advisory from the team behind Union Square Hospitality Group
Build a people-first culture that performs. We help organizations strengthen leadership, elevate service, and embed hospitality as a lasting competitive advantage - through speaking engagements, workshops in NYC and across the U.S., digital content, and bespoke advisory & training programs
What is Hospitality Quotient?
HQ brings the principles behind Union Square Hospitality Group’s enduring success to organizations beyond our restaurants.
Grounded in Enlightened Hospitality, HQ equips leaders and teams with the behaviors, frameworks, and decision-making skills needed to create exceptional experiences — for employees, customers, and communities alike.
HQ is delivered through hands-on speaking engagement, workshops and advisory programs, depending on your goals.
Who We Partner With
For leaders who believe people are their greatest asset
For teams tired of transactional service and ready for something deeper
For any business that knows consistent hospitality builds lasting loyalty
For organizations that want to turn culture into a competitive edge
OUR SERVICES
FOR INDIVIDUALS
In-Person Workshops Hosted at ushg locations
Join our interactive workshops in New York City and explore the transformative power of hospitality.
These immersive, facilitator-led sessions go beyond traditional classes — combining hands-on learning, exceptional dining experiences, and meaningful connections with peers. Each workshop is designed for individuals who want to lead with intention, empathy, and impact.
FOR BUSINESSES
Workshops & Events at your preferred location
Whether you’re planning a company off-site, leadership retreat, or strategy session, HQ designs private workshops tailored to your organization.
Hosted in NYC or at your preferred location, these custom experiences bring teams together through shared learning, conversation, and hospitality-driven perspective. Each engagement is built around your goals — from alignment and culture to leadership and service excellence.
FOR BUSINESSES
Advisory Programs
Infusing hospitality into your business isn’t one-size-fits-all. HQ advisory programs are designed specifically for your organization.
Each engagement begins with an exploratory session to identify your key touchpoints, challenges, and opportunities. From there, we develop a tailored strategic program to integrate hospitality meaningfully across your operations — turning values into daily behaviors.
SPEAKERS
Bring hospitality thinking to your next event.
HQ’s world-class speakers draw from decades of experience across hospitality, leadership, and organizational culture. Our team delivers thoughtful, practical insight for keynotes, panels, and company gatherings — grounded in real operating experience, not theory.
Available for:
Keynote addresses
Panels and moderated conversations
Leadership summits and company events
Inside HQ
Conversations on hospitality, leadership, and culture
Patti Simpson on what it really takes to build a people-first culture.
Randi Garutti and Will Guidara on the secret ingredients of great hospitality.
UPCOMING WORKSHOPS
UPCOMING WORKSHOPS
SOLD OUT!
Jan 26 2026 — Jan 27 2026
New York
Food & Beverage Workshop
Elevate Hospitality, Ignite Excellence
Join us for Elevate Hospitality, Ignite Excellence, a transformative, behind-the-scenes look at USHG’s renowned best practices and operational philosophy. From the nuanced elements that define exceptional hospitality to creating actionable strategies for success, participants will leave with a comprehensive toolkit to reimagine and enhance independent restaurant-inspired practices.
Feb 16 2026 — Feb 17 2026
New York
HQ’s flagship Workshop
Hospitality as a Way of Doing Business & Hiring for Hospitality
Join us for Hospitality Quotient’s flagship learning experience, where you’ll become immersed in the Union Square Hospitality Group culture, learn how to foster loyalty among all stakeholders by putting employees first, and build hospitality into your hiring practices. Participants will leave with a strong understanding on how to implement hospitality as a business strategy in his/her organization as well as how to hire the individuals that help bring that culture of hospitality to life.
Mar 16 2026 — Mar 17 2026
New York
HQ’s flagship Workshop
Hospitality as a Way of Doing Business & Hiring for Hospitality
Join us for Hospitality Quotient’s flagship learning experience, where you’ll become immersed in the Union Square Hospitality Group culture, learn how to foster loyalty among all stakeholders by putting employees first, and build hospitality into your hiring practices. Participants will leave with a strong understanding on how to implement hospitality as a business strategy in his/her organization as well as how to hire the individuals that help bring that culture of hospitality to life.
Apr 06 2026 — Apr 07 2026
New York
HQ’s flagship Workshop
Hospitality as a Way of Doing Business & Hiring for Hospitality
Join us for Hospitality Quotient’s flagship learning experience, where you’ll become immersed in the Union Square Hospitality Group culture, learn how to foster loyalty among all stakeholders by putting employees first, and build hospitality into your hiring practices. Participants will leave with a strong understanding on how to implement hospitality as a business strategy in his/her organization as well as how to hire the individuals that help bring that culture of hospitality to life.
May 11 2026 — May 12 2026
New York
HQ’s flagship Workshop
Hospitality as a Way of Doing Business & Hiring for Hospitality
Join us for Hospitality Quotient’s flagship learning experience, where you’ll become immersed in the Union Square Hospitality Group culture, learn how to foster loyalty among all stakeholders by putting employees first, and build hospitality into your hiring practices. Participants will leave with a strong understanding on how to implement hospitality as a business strategy in his/her organization as well as how to hire the individuals that help bring that culture of hospitality to life.
GET IN TOUCH.
GET IN TOUCH.
FAQs
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Yes — if your work involves people, customers, or teams.
HQ works with organizations across hospitality, healthcare, retail, corporate, finance, education, and beyond. Our approach helps teams show up with intention, lead with empathy, and create more meaningful experiences — regardless of industry.
Hospitality, as we practice it, is a mindset. When applied thoughtfully, it strengthens culture, leadership, and performance anywhere people interact.
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HQ is not a software platform or self-serve training library. We work directly with individuals and organizations through in-person workshops, custom programs, and advisory engagements.
Depending on how you engage with HQ, this may include:
Facilitated workshops for individuals or private teams
Custom-designed sessions for off-sites, retreats, or leadership groups
Advisory programs tailored to your organization’s culture and goals
Access to curated supporting materials that reinforce key ideas before or after live sessions
Everything we do is grounded in decades of leadership and operating experience from Union Square Hospitality Group — and designed to be practical, human, and applicable in real work environments.
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Yes. While our roots are in hospitality, HQ’s work extends far beyond restaurants.
The principles we teach — empathy, accountability, trust, consistency, and care — have been applied successfully across many industries. These are not abstract ideas or personality traits; they are behaviors that can be practiced, taught, and reinforced.
If you’re willing to engage honestly and apply the work, the approach translates — regardless of industry or job title.
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Most HQ workshops are hosted in New York City, typically at Union Square Hospitality Group locations.
Private workshops for organizations can be held in NYC or hosted at your preferred location, depending on the format and goals of the session.
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HQ workshops are in person.
We believe hospitality is best experienced live — through conversation, shared meals, and real human connection. At this time, we do not offer virtual or self-paced workshop alternatives.
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Yes, HQ workshops include shared dining experiences as part of the session. When meals are included, this will be clearly noted in the workshop description.
